Micromax Canvas XL And Canvas MAd Launched, Latter Pays You To Watch Ads

Micromax has launched two new phones in the Indian market today – one being a phablet and another being a phone which will pay you to watch ads.

Micromax Canvas XL

The Canvas XL is the usual phablet, featuring a 6.0″ TFT display of qHD resolution, a quad core processor and an 8 MP camera on the back and a 5 MP camera on the front.

  • Android 4.2 Jelly Bean with Micromax’s custom UI on top
  • 6.0″ TFT LCD display, qHD resolution (960×540 pixels)
  • 1.3 GHz quad core processor
  • 8 MP camera, LED flash, front facing 5 MP camera
  • 1 GB RAM, 1.7 GB internal memory, expandable with a microSD card up to 32 GB
  • Wi-Fi, Bluetooth 4.0, Dual SIM dual standby
  • 2,450 mAh battery

The Canvas XL may not seem great on paper, but the price tag of Rs. 13,990 with a couple of freebies doesn’t sound too bad. The display resolution could have been better, though. Considering the price and overall skimping on specs, and the general trend as far as companies like Micromax are concerned, I’d be very surprised if the Canvas XL ever gets past Android 4.2 Jelly Bean.

Micromax Canvas MAd

The more interesting of the two is the Canvas MAd. Micromax is trying something interesting here – exploiting the largely youth target audience. On the phone, if you register to participate in the whole Watch-ads-get-paid thing, you’ll be paid back in terms of talktime. You’ll have to register with your mobile number and name etc in the MAd app on the phone.

Coming to the specs –

  • Android 4.2.2 Jelly Bean with Micromax’s custom UI on top
  • 4.5″ TFT LCD display, FWVGA resolution (854×480 pixels)
  • 1.2 GHz quad core Broadcom BCM23550 processor
  • 5 MP camera, LED flash, front facing 5 MP camera
  • 512 MB RAM, 1.5 GB internal memory, expandable with a microSD card up to 32 GB
  • Wi-Fi, Bluetooth 4.0
  • 1,800 mAh battery

The Canvas MAd will cost about Rs. 8,500 in India. Both will be available in the coming week.