Here’s an encouraging number for Microsoft, and something that should seem to them as a vindication of their decision to shove the Search button on every Windows Phone out there – 52% of Windows Phone users use (or hit accidentally) Bing search instead of Google search.
The number comes from Kantar, known for providing
insights into the telecom industry.
— KWP ComTech (@KWP_ComTech) January 15, 2014
Google pretty much is the de-facto standard when it comes to search, as we all know. “Why don’t you just Google it?” is an oft-heard comment when someone needs to find out something.
And as my friend points it out nicely, 52% of 3.6% of smartphone users (3.6-4% is Windows Phone’s share in the smartphone market), which are more than a billion now, is a very, very good number.
— Bigby (@bharadc23) January 16, 2014
It’s fairly easy to twist the news, you see.